I am pleased and proud to announce to you that something great is coming to Harriman! A 20,000 square foot brewhouse in the former location of Rock Top General Store in beautiful downtown South Harriman! You will also be amazed and proud to have this establishment in our community. Look for Temperance Town Brewhouse to open sometime around late spring to early summer 2023.
There is something about hanging out with friends and family, enjoying great food, and drinks that can make for a great day. Meeting new people and making connections often adds to the experience. There are great breweries that have provided us with much needed sanctuary from a busy and chaotic world. A love for these kinds of places prompted Tri Dog Brewery Company to join in this effort to provide a great place to hang out and enjoy great company, in a relaxing atmosphere that allows one to enjoy the simple things in life. They are just 3 great guys, with 3 great dogs, that have been joined by others who are just as passionate about using simple ingredients with endless variations to create the perfect experience.
Their goal is to be a great addition to the community for family and friends to gather. They not only want to be a destination in which our community can be proud of, but also to attract visitors to the area. The Tri Dog Team is very experienced and uniquely skilled and qualified to take this idea and turn it into a special kind of reality.
The selection of the former Rocky Top General location was primarily based on the building offering several fantastic indoor spaces with views of the brewery area, and a large outdoor space for gathering and outdoor activities as well. The building has adopted a new name, Temperance Town Brewhouse. The name signifies the history of the town and the new tenants.
The building will be divided into 3 distinct sections:
The front of the building, which is over 3,000 square feet, will house the actual brewery and its components. Although the brewery will be visible from the taproom, it is elevated from the public taproom and segregated by the design of the building.
The basic layout of the brewery consists of metal brewhouse tanks and fermenters. The process works by cooking various grains that are then cooled and placed in fermenters. The grains remain in these tanks from a few days to a few months. They are then moved into kegs or other storage and moved into our walk in cooler ready for serving.
The middle section of over 4,000 square feet will house the taproom of Tri Dog Brewing Company creating a great shared seating and gathering space.
The Victoria event company, owned and directed by Angie Cox McGuinn, will occupy 6,000 square feet at the rear of the building. The event space has a separate entrance from the north parking area. This area will be used for weddings, receptions, business meetings, luncheons, etc. We also plan to host pop-up events like art classes, yoga, children’s events, and gallery showings. The event space has a dedicated catering area as well as storage for small wares, chafing dishes and other catering equipment.
The Patio Garden will be a privately fenced in space at the rear of the building with outdoor seating, a small stage for acoustical music, chalkboards and games for adults and kids. The family and pet friendly outdoor space will include a relaxing outdoor patio and garden area with comfortable seating, fun games like corn hole and Ring-O, chalkboards and board games. They anticipate building a privacy fence between our area and adjacent property owners. A small stage will be constructed for outdoor acoustic music. Also, the owners have promised a beautiful waterfall!
The upstairs will consist of space for corporate parties, changing space for wedding events and our corporate offices.
Oh, and the food they intend to offer will be great and unique! The menu will bring people back again and again! The founders have decades of experience in food service and have built relationships with many chefs that will help in designing an ever-changing menu of wonderful food. For their base menu, they have an agreement in principle with Melvin Jackson III of Fats BBQ to provide his delicious ribs and BBQ. Melvin is excited to show Harriman his capabilities with BBQ as well as his other offerings created for our location.
Meet the creators of the new Temperance Town Brewhouse:
Ged Gelber - President and Brewmaster
He has his Professional Brewing and Distilling Certification from Brewing and Distilling Center Knoxville. Ged has 20 years of food service experience and was the former catering director for the University of Tennessee. He is also a graduate of Northern Arizona University.
Bob Patterson - Consultant
He is a realtor for Gables and Gates Realtors, Knoxville. He is a licensed general contractor, president of numerous start-up companies, was an airline and boat captain. Bob is a graduate of Embry Riddle Aeronautical University.
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